Today, the fast-growing Palm Beach–based hospitality and nightlife group Mama Hospitality officially unveils the third outpost of its celebrated supper club and entertainment destination with the debut of Mary Lou’s Miami.
Taking over the iconic nightlife space inside W South Beach for a seasonal residency, Mary Lou’s Miami ushers in a new era of nostalgic revelry on Miami Beach. The multi-hyphenate concept fuses the vintage glamour of a classic supper club with forward-thinking hedonism and a playful sense of absurdity—elements that continue to set the brand firmly in a league of its own.
Co-founders Joe Cervasio, Topher Grubb, and Alex Melillo have partnered with Jamie Reuben of global luxury real estate firm Reuben Brothers to reimagine the storied venue. The collaboration was introduced by strategic Mama Hospitality partner Myles Shear of Palm Tree Crew, who originally connected Reuben with the founders, sparking an immediate alignment.
Inspired by Mary Lou’s rapid growth over the past year and its steadfast commitment to exceptional hospitality and unforgettable experiences, Reuben entrusted the trio with revitalizing one of Miami Beach’s most coveted spaces—giving rise to Mary Lou’s Miami.
Designed by Jason Volenec, the venue embraces the city’s seductive edge through animal prints, rich textures, and layered patterns, transforming the former WALL nightclub into a dreamlike cocktail lounge. The design draws from the legacy of Melillo’s grandmother and muse, Mary Lou Curtis—a Palm Beach fashion icon whose boutique once dressed Jackie O., Elizabeth Taylor, and Betty White—channeling her signature elegance, wit, and sense of “ridiculousness.”
Expanding the brand’s footprint, the Miami location introduces two firsts: Mary Lou’s Society, a private members club seamlessly woven into the experience, and Mary Lou’s Beach, an exclusive beachfront takeover for members featuring branded loungers, towel service, and elevated food and beverage offerings.
Open Tuesday, Thursday, Friday, and Saturday from 6 p.m. to 3 a.m., and Sundays from 6 p.m. to midnight, Mary Lou’s Miami arrives as one of the season’s most anticipated openings—reviving a legendary room while writing a bold new chapter in Miami Beach nightlife.
