Miami has solidified its position as the world’s No. 2 market for branded residences, second only to Dubai, according to a new report from Savills. The global pipeline for branded residential development continues to expand at record pace.
Dubai currently leads the sector with 64 completed branded residential projects and 87 more under development. Miami follows closely with 48 completed properties and 55 in the pipeline, positioning the city as one of the most dynamic and fast-growing branded real estate markets worldwide. The momentum reflects a rapidly evolving sector fueled by rising global wealth and surging demand in the post-pandemic luxury landscape. Since 2015, the number of branded residential projects worldwide has nearly tripled, climbing from 323 to 910.
Developers are increasingly embracing brand collaborations to strengthen buyer confidence—an approach that yields results. Globally, branded residences achieve an average price premium of 33 percent. Beyond Dubai and Miami, other leading markets include New York (32 completed, four planned), São Paulo (15 completed, 15 planned), and Cairo (two completed, 26 planned).
Miami’s rise is further powered by a wave of headline-making branded developments transforming the city’s skyline. Luxury fashion houses, hospitality icons, and global design brands are entering the market at an unprecedented rate, with standout projects including Dolce & Gabbana Residences at 888 Brickell, Aston Martin Residences, The Residences at Mandarin Oriental, Miami, Porsche Design Tower, Armani/Casa, Cipriani Residences Miami, and the newly unveiled Jean-Georges Miami Tropic Residences.
