A fresh and bold milestone has been announced in Miami real estate — HQ Hotels & Residences, the lifestyle brand helmed by Sam Nazarian and entertainment icon Marc Anthony, is launching its first-ever residential tower in the city. This is not just a condo project; it's a full expression of the HQ philosophy — blending hospitality, wellness, art, and community into a vertical lifestyle.
A New Kind of Branded Living
- Location: The tower will rise at 422 NE 29th Street, in Miami’s dynamic Edgewater neighborhood — a thriving intersection of the Design District, Wynwood, and Midtown.
- Structure: It’s a 35-story building, featuring 229 units — one- to three-bedroom residences — plus 8 penthouses.
- Sizes: Residences range from around 721 sq ft to 2,074 sq ft, delivering a variety of layouts for different lifestyles.
- Pricing: Sales have officially kicked off via The Agency (led by Mauricio Umansky & Santiago Arana), and prices start at US$850,000.
Design & Architecture — Where Form Meets Function
One of the standout features of this project is its sculptural diagrid façade, designed by the acclaimed architecture firm Arquitectonica. The design integrates vertical greenery, giving the tower a living, breathing aesthetic.
Inside, the residences are crafted to feel both luxurious and mindful:
- Interiors are by DesignAgency and Craft Studio, blending modern style with warmth.
- Floor-to-ceiling glass floods the homes with natural light.
- Terraces offer expansive outdoor space for most units.
- Spa-inspired bathrooms are built into the primary suites, reflecting HQ’s commitment to design + wellness.
- Landscaping by Enzo Enea brings in lush green elements and a serene, resort-like ambiance.
Amenity Experience: Hospitality, but at Home
The amenity program spans over 15,700 sq ft across two dedicated levels, anchored by four lifestyle pillars: Wellness, Entertainment, Community, and Art.
Some highlights:
- Level 34 – Wellness Floor: Curated by Kane Sarhan (founder of The Well), this level features a full spectrum of recovery and wellness experiences:
- Hammam, sauna, steam rooms
- Contrast therapy circuits
- Treatment rooms (AEScape)
- Open-air training terraces
- Entertainment & Social Floor (above wellness):
- Podcast studio and library for creative or productive work
- Chef’s kitchen for private dining and events
- Food & beverage concepts:
- TOMA Gourmet (by Sofia & Manolo Vergara)
- Jack’s NYC Coffee
- Marc’s – a speakeasy curated by Marc Anthony, with skyline views and vinyl listening sessions
- HQ Social Club Access: Residents are plugged into HQ’s global hospitality network, unlocking VIP perks, experiences, and connections.
Lifestyle Vision: Where Culture, Wellness & Design Converge
Sam Nazarian calls this project the moment “we, quite literally, bring the spirit of our brand home for the first time.” The tower is intentionally curated for a modern generation of residents who value community, creativity, and connection.
Marc Anthony’s involvement amplifies the cultural energy — both in lifestyle programming and in the very soul of the building.
Edgewater is a fitting location too. It’s not just central geographically; it's at the creative heart of Miami, giving future residents quick access to:
- Michelin-starred restaurants
- Art galleries and design districts
- Waterfront recreation
- Plus, it’s under 15 minutes from Miami International Airport — ideal for local and international buyers.
Why This Matters for Miami Real Estate
- Branded Residences Trend: HQ Residences Miami represents a growing trend in branded residential developments — where hospitality-level service, design, and amenities are embedded into condo living. This attracts buyers who want more than a home; they want a lifestyle.
- Mid-Luxury Positioning: With entry prices around $850K, HQ is creating a lifestyle-luxury product that is more accessible than ultra-luxury towers, yet elevated well above standard condominiums.
- Strategic Location: Edgewater is perhaps one of the most compelling neighborhoods for growth. With its proximity to culture, food, and transit, HQ’s project may appeal to both local professionals and global buyers.
- Wellness-First Living: The strong emphasis on wellness amenities resonates with the increasing demand for health-centric real estate — especially post-pandemic.
- Cultural Cachet: The involvement of Marc Anthony is not just a name drop. It brings cultural gravitas and a lifestyle brand that goes beyond four walls, potentially making HQ Residences a social destination in its own right.
HQ Residences Miami is more than a new tower — it’s a lifestyle statement. It brings together design, wellness, community, and hospitality in a way that speaks to the future of real estate in Miami. For buyers and investors alike, this project offers a fresh and meaningful way to engage with the city — not just as a place to live, but as a place to grow, connect, and thrive.
